Case study: cleaning company SEO in Dublin

Local SEO for a Dublin cleaning company, delivered in two weeks

Evalon ran a two-week local SEO project for Ecoleen, a cleaning company in north Dublin. We fixed the technical faults and rewrote the main pages with published prices. We also built a new after-construction page and rebuilt the Google Business Profile. Since launch, the business has taken new bookings from south Dublin.

Client
Ecoleen Cleaning
Location
North Dublin
Services
Local SEO, technical SEO, website copy, Google Business Profile
Timeline
Two weeks
Website
ecoleen.ie
ecoleen.ie
Ecoleen homepage after the rebuild, with prices for each cleaning service in Dublin and a short summary at the top Ecoleen homepage before the rebuild, with two services and a free quote button BeforeAfter
Drag to compare the homepage before and after.
The challenge

A trusted local business that was hard to find and hard to choose

Ecoleen had strong Google reviews and a loyal team. Its website dated from 2020 and still described a smaller business.

People comparing cleaners in Dublin want three answers fast. They want to know what you do, what it costs and where you work. The old site left all three to a phone call.

What our audit found
  • The homepage showed two of the six services, and the prices sat on a separate page.
  • After-construction cleaning, one of its biggest services, needed its own page for Google to rank.
  • Technical faults held the site back, including a redirect loop and two pages competing for the same search.
  • The Google Business Profile was set up like a shop, while the team travels to customers.
How we ran it

How we ran SEO for a cleaning company in Dublin

We led the project from the first audit to launch, with one point of contact the whole way.

  1. Week 1

    Audit, plan and fixes

    We audited every page and measured the searches each service could win. The owner got a clear keyword plan, and then we fixed the technical faults.

  2. Week 2

    Pages, Google profile and launch

    We rewrote the homepage and main service pages with a starting price for each service. We built the after-construction page from scratch. Then we rebuilt the Google Business Profile and took everything live.

The owner confirmed the prices and the facts. We planned, wrote, built and launched everything else, so the business kept running as normal the whole time.

Deliverables

What we delivered for a Dublin cleaning company

  • A new homepage that shows every service, its starting price and a short summary at the top.
  • Rewritten pages for office cleaning and deep cleaning, each aimed at the words people search.
  • A new after-construction cleaning page, built from scratch.
  • FAQ answers with schema markup, so Google and AI assistants can read and quote them.
  • Technical fixes for redirects, duplicate pages and page titles.
  • A rebuilt Google Business Profile with service areas and a price for each service.
  • Search Console and Analytics checked and connected, so every result can be measured.
The result

What SEO changed for this Dublin cleaning company

Reported by the owner

New bookings from south Dublin

The business started taking bookings from south Dublin after the new pages went live.

  • Prices before the phone call

    Customers see a starting price for each service before they pick up the phone.

  • A page for after-construction work

    One of the biggest services now has its own page. It shows prices and explains what happens to the rubble.

  • A profile built for a mobile team

    The profile shows the areas the team covers and what each service costs.

The next phase of this cleaning company's SEO targets higher Google rankings for office and deep cleaning across Dublin.

FAQ

Questions about cleaning company SEO in Dublin

How long did the Ecoleen project take?

Two weeks from kickoff to launch. Week one covered the audit, the keyword plan and the fixes. Week two covered the pages, the Google profile and the launch.

What does SEO for a cleaning company in Dublin involve?

It starts with the Google Business Profile, because Google shows the map above the websites on cleaning searches in Dublin. Then each service gets its own page with real prices. Technical fixes help Google read the whole site.

What does Evalon need from the business owner?

We need a kickoff call and access to the website, Search Console and your Google profile. You sign off the prices and facts. We run the rest of the project and update you at each step.

Can you improve an older WordPress site without breaking it?

Yes. We check what the site runs on before we touch it. We make only the changes that are safe on a live site. Bigger updates happen on a test copy first.

How much does SEO for a cleaning company in Dublin cost?

Every price is public in our price builder. Pick local SEO and anything else you need. You see the monthly and one-off cost straight away, before you talk to anyone.

See more of our work: the AI assistant we built for HeartPath.

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