Öz Butik Otel: From Two Broken Websites to 30+ Bookings
Öz Butik Otel is a family-run boutique hotel in Mudanya, Turkey. This hotel digital marketing case study documents what Evalon Digital Media built from nothing: two broken websites, no social media system, and zero ad history.
The same web design for hotels, Ireland methodology, Evalon applies to Irish hospitality clients was used here. Hotel social media management was rebuilt from a follower base that was 65% inactive. This hotel’s Google Ads case study ran on €110 total spend. Every result on this page is direct. None are projections.
Hotel Digital Marketing: The Starting Point
Two websites on different domains. One built on Wix. The other incomplete. As a result, Google indexed neither. No metadata, no sitemap, no heading structure. Furthermore, Instagram’s follower base was 65% inactive or fake accounts.
Two websites on different domains. One built on Wix. The other incomplete. As a result, Google indexed neither. No metadata, no sitemap, no heading structure. Furthermore, Instagram’s follower base was 65% inactive or fake accounts.
Our Impact
Three channels. One system.
Most projects treat the website, social media, and ads as three separate jobs. However, this hotel digital marketing case study was built differently. Every channel was designed to feed the others. For example, social content drove traffic to pages built for conversion. Additionally, ads sent high-intent local searches to those pages. As a result, every call, WhatsApp message, and direction click was tracked from first impression through to booking. Here is how each workstream ran.
Web Design for Hotels: What We Built
We consolidated both domains into one WordPress site. First, the entire build was mobile-first, because more than 90% of the hotel’s visitors browse on phones. Additionally, click-to-call and WhatsApp buttons appear on every major screen. As a result, page speed reached 85+ on PageSpeed Insights.
Furthermore, SEO was built from scratch: metadata on every page, XML sitemap submitted to Search Console, and heading structure aligned with how guests actually search. Google Business Profile was claimed, verified, and aligned with the site content. Finally, GA4 was configured with conversion tracking for calls and form submissions from day one. This hotel website design methodology in Ireland is Evalon’s standard approach for hospitality clients.
Hotel Social Media Management and Google Ads
We audited the existing account and found 65% of followers were inactive or fake, which suppressed reach across every post. Therefore, a full visual identity was designed: fonts, colours, and tone of voice. In addition, a content calendar with 30+ assets per month replaced the previous irregular posting. As a result, WhatsApp-focused calls to action drove real booking conversations, not vanity likes.
For ads, we built the account from scratch. Consequently, total spend came to €110. Campaigns targeted specific room types, mobile-first, and geo-targeted around Mudanya. Every conversion was tracked. The hotel Google Ads case study results were direct: 578 clicks, 13.2% conversion rate, 30+ confirmed room nights. Cost per conversion: €0.27.
Three problems with one cause
The hotel social media management results here came from replacing a follower base that was 65% inactive with a system built for real engagement and booking conversations. The Öz Butik project worked because every channel was built as one system.
Hotel Digital Marketing: Results at a Glance
The numbers from this boutique hotel digital marketing case study are direct. No estimated projections. This hotel digital marketing case study is part of Evalon’s work in digital marketing in Dublin and for hospitality clients internationally.
| Website | Social media | Advertising |
|---|---|---|
| Near-zero → 3,500 monthly visits | 731 → 17,038 monthly reach | €110 total spend |
| Not indexed → local ranking | 65% fake → 100% real followers | 16,551 impressions |
| 0 → full call + message tracking | Near-zero → consistent booking DMs | 30+ room nights confirmed |
| Below average → 85+ mobile speed | Facebook inactive → weekly real reach | €0.27 cost per conversion |
Frequently Asked Questions
How much did the hotel ad campaign cost?
The total spend was approximately €110, equivalent to ₺3,457 Turkish Lira. That budget delivered 578 clicks, a 13.2% conversion rate, and more than 30 confirmed room nights. Estimated return on ad spend: 13x.
How long did the full project take?
The complete project, covering website, social media, and advertising, ran over approximately six months. The ad infrastructure was live within five days of starting that specific workstream.
What results did the social media work achieve?
Monthly Instagram reach grew from 731 to over 17,000 views. The follower base shifted from 65% inactive accounts to 100% real, organic followers. Engagement moved from near-zero to consistent DMs that led directly to booking enquiries.
What was wrong with the original website?
The hotel had two websites on different domains. One was on Wix. The other was incomplete. Neither had a clear booking path, mobile optimisation, SEO structure, or conversion tracking. Google did not meaningfully index either site.
Can a small hotel afford this level of digital marketing?
Yes. This case study shows that with a total ad budget under €150 and a system where the channels reinforce each other, measurable bookings are achievable. The cost per conversion here was €0.27. The key is building for efficiency, not spending on disconnected campaigns.