Hotel direct bookings for Öz Butik Otel, from two broken websites to one booking system
Öz Butik Otel is a family-run boutique hotel in Mudanya, Turkey. Evalon replaced its two broken websites with one site built for direct bookings. Then we relaunched its Instagram and ran small ad campaigns around it. Guests can now book directly by WhatsApp or phone, and a direct booking carries no booking-site commission.
BeforeAfter
A well-loved hotel with no working way to take bookings online
The hotel had rooms to fill, but its online setup worked against it. One website sat on Wix and the second one was never finished, so Google showed neither of them.
The hotel's Instagram had also been quiet since 2022. Earlier ad boosts had no targeting or tracking, so they sent nobody to a place where they could book.
- The hotel had two websites on two domains, and hosting problems had stalled the newer one.
- 65% of the Instagram followers were inactive or fake accounts, which held back the reach of every post.
- Guests had to hunt for room details and for a way to message or call the hotel.
- Calls and messages went untracked, so nobody knew which ones turned into bookings.
One website in the middle, and every channel pointing guests to it
We built the website, Instagram and ads as one system. Every post and every ad leads guests to the same place to book, and every booking can be traced back to where it started.
Reels and regular posts show the rooms and the town, and small ads push guests to message.
Then campaigns for each room type reach people while they search around Mudanya.
A page for each room, WhatsApp and call buttons on every screen, and a Google Business Profile that matches the site.
Finally, the guest books by WhatsApp or phone, and tracking records every call and message.
- Month 1
Fix, build and launch
We fixed the hosting and domain, joined both sites into one WordPress site and refreshed the Google Business Profile. The new site went live on 7 July 2025.
- After launch
Content, Instagram ads and Google Ads
First, we posted reels and regular content and ran small Instagram ads aimed at messages. Later, we built a Google Ads account from scratch with every conversion tracked.
What a hotel website needs for direct bookings, and where Öz Butik Otel has it
Guests who book direct want to see the room, trust the place and reach someone fast. Each of those has a home on the new site, so you can check them yourself.
| What guests look for | Where it is on the site |
|---|---|
| A page for each room | Standard, Design, Family and Garden family rooms |
| A one-tap way to book | WhatsApp and call buttons across the site |
| Who runs the hotel | About page |
| How to reach and find it | Contact page and a matching Google Business Profile |
What changed for the hotel
| What we measured | Result |
|---|---|
| Instagram ad spend, first 8 weeks | ₺800, about €17 |
| Confirmed bookings in those 8 weeks | ₺60,000, about €1,280 |
| Monthly Instagram reach | 731 before, 17,038 after |
| Google Ads | 578 clicks from ₺3,457, with a 13.2% conversion rate |
| Room nights booked from Google Ads | 30+ confirmed |
We converted lira to euro at the European Central Bank rate for July and August 2025, about ₺47 to €1. See the ECB rates.
Irish hotels and guesthouses can also run the same system. We build the website, set up the Google and Meta ads and point every channel to one booking route you own.
Questions about hotel direct bookings
How can a hotel get more direct bookings?
Give guests one fast website with a clear way to book, such as WhatsApp, a phone call or a form. Then point your Instagram and your ads at that website, and track every message and call so you know what works.
How much did Öz Butik Otel spend on ads?
The hotel spent ₺800 on Instagram ads in the first eight weeks, about €17 at the time, and ₺3,457 on Google Ads. In those same eight weeks, the hotel took ₺60,000 in confirmed bookings.
How long did the hotel project take?
About six months in total. The new website went live in the first month, on 7 July 2025, and the content and ads ran after that.
Does Evalon work with hotels in Ireland?
Yes. Evalon is a Dublin agency, and the method in this case study works the same way for a hotel or guesthouse in Ireland: one website built to book, with Instagram and ads pointing to it.
What does a hotel website need to win direct bookings?
It needs a page for each room with real photos, one-tap WhatsApp and call buttons, a fast mobile layout and a Google Business Profile that matches the site. Tracking matters too, so you can see which messages turn into stays.
Written by Berker İkizov, Co-Founder of Evalon. Updated .
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