Case study: tattoo studio website design

Tattoo studio website design in Dublin, rebuilt from scratch and owned by the studio

Evalon designed and built a new tattoo studio website for Sphynx Tattoo, a custom studio in Dublin. The old site was gone, so we started from a blank WordPress install. At the end, we handed every login to the studio. Clients now find the studio on Google and contact it straight from the site.

Client
Sphynx Tattoo
Location
Dublin
Services
Website design, WordPress build, SEO foundations, hosting and domain setup
Pages
Five custom pages
Website
sphynxtattoo.com
Sphynx Tattoo website after the rebuild, showing the questions page on a desktop and the menu on a phone Sphynx Tattoo website before the rebuild, a dark template with one tattoo photo BeforeAfter
Drag to compare the Sphynx Tattoo website before and after.
The challenge

A studio with great work and nowhere online to send people

Sphynx Tattoo's work spoke for itself on Instagram. Still, Instagram was the only way in, because the studio had no working website to send people to.

Its online accounts were also spread across several companies. Because a past developer held the logins, the studio needed outside help for every small change.

What we found
  • The old template site had gone years without an update.
  • Hosting and domains sat on different platforms, and the domains were disconnected.
  • Several paid services ran at once, and half of them did nothing.
  • The site was missing page titles, descriptions and a sitemap, so Google could not read it.
How we ran it

Why we built the tattoo studio website twice

We finished the first version of the new site. Then the past developer, who still controlled the hosting, deleted it. So we rebuilt the whole site from scratch and moved every account into the studio's hands.

  1. Build one

    Designed and finished

    First, we visited the studio and took real photos. Then we built the pages around them.

  2. Setback

    Deleted by the past developer

    The past developer still held the hosting, so the finished site was removed.

  3. Build two

    Rebuilt from a blank install

    After that, we built the site again on hosting that the studio owns.

  4. Handover

    Every key to the studio

    The studio received every login, so it now decides who can change the site.

Who controls each part of the website
PartBeforeAfter
HostingPast developerSphynx Tattoo
DomainsDisconnectedConnected to the new site
WordPress loginsPast developerSphynx Tattoo team
New work on the siteInstagram onlyInstagram feed shows on the site by itself
Deliverables

What we delivered

  • Five custom pages: home, about, our team, pricing and aftercare, and contact.
  • Real photos taken at the studio and used across the design.
  • The studio's Instagram feed built into the site, so new work appears by itself.
  • A mobile-first layout, because most people look at tattoo work on a phone.
  • SEO foundations on every page: a clear heading order, custom titles and descriptions, internal links and a sitemap sent to Google.
  • A contact button and email form on every page that matters.
  • A full handover, so the team adds new work and edits text on its own.
Checklist

What a tattoo studio website needs, and where Sphynx Tattoo has it

People choosing a tattoo studio look for the same few things before they get in touch. Each one has a home on the new site, so you can check them yourself.

The checklist, with links to the live site
What people look forWhere it is on the site
Real tattoo workThe homepage, with the Instagram feed keeping it fresh
Prices and aftercarePricing and aftercare page
The artistsOur team page
The studio's storyAbout page
An easy way to get in touchContact page, plus a contact button on every key page
The result

What changed for the studio

The biggest change

Enquiries straight from the website

Before the project, every enquiry came through Instagram. Now clients find the studio on Google and contact it from the site.

  • Found on Google by name

    The studio now shows up when people search for it by name, so new clients find it fast.

  • Owned outright

    The studio holds every login, so the team decides every change.

  • Updated by the team

    The team adds new portfolio photos and edits text whenever it wants.

The next step for a studio like this is local SEO, so the site also shows up when people search for a tattoo studio in Dublin. If your own website needs the same fresh start, see how we handle web design.

FAQ

Questions about tattoo studio website design

How long does tattoo studio website design take?

A new business website with Evalon takes 4 to 6 weeks. The Sphynx Tattoo project took longer than that, because we built the site twice.

What should a tattoo studio website include?

It should show real photos of your work, your prices and aftercare, and your team. It also needs an easy way to get in touch, and it should load fast on a phone, because that is where most people look at tattoo work.

Why did Evalon build the Sphynx Tattoo website twice?

The past developer still controlled the hosting and deleted our first finished version. We rebuilt the site from scratch on hosting the studio owns, then handed over every login.

How much does a website for a tattoo studio cost?

A new business website with Evalon costs €7,500 as a one-off build, or from €1,200 a month on a plan, and it covers up to 15 pages. If your site works but looks dated, a refresh costs €3,500. You can see every price in our price builder.

Can a tattoo studio update its own website?

Yes. We build on WordPress and hand over every login, so your team adds new work and changes text without a developer.

Written by Berker İkizov, Co-Founder of Evalon. Updated .

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