Sphynx Tattoo | Web Design & Development

Sphynx Tattoo Web Design & Development Project
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Project Snapshot

This project shows how structured website design dublin Ireland work can turn a really bad website into a functioning business asset.

Sphynx Tattoo needed a site that looked like their studio and worked just as well. We delivered a mobile-first website with a dark, bold aesthetic. It loads fast, reflects the shop’s identity, and makes it easy for clients to check their work and get in touch.

Client Profile

  • Business Name: Sphynx Tattoo Shop
  • Business Type: Tattoo Studio
  • Location: Dublin, Ireland
  • Target Audience: Locals, visitors, and tattoo enthusiasts looking for high-quality custom work
  • Main Goal: Build a proper website that felt like the studio itself. They wanted something clean, modern, and personal. Not a template.
  • Their old site was a generic template that hadn’t been touched in years. On top of that, they had multiple paid services running at once, half of which didn’t serve any real purpose.
  • Hosting was spread out across different platforms.
  • Domains were disconnected.

When we stepped in, even the old site had been deleted mid-project by a previous developer. We had to build everything from scratch. Twice.

The site had

  • no metadata
  • no sitemap
  • no indexing

Google couldn’t find them, and customers couldn’t either. While they had a Google Business Profile, there was no solid website behind it to support discovery or trust.

Strategic Plan

Website Strategy

We built the new site on WordPress.

We wanted it to feel like the studio, so we visited in person, took real photos, and used them throughout the design.

The layout focused on visuals, speed, and mobile-first functionality. Their Instagram feed was connected directly to the site, so they wouldn’t need to upload the same content twice.

SEO Strategy

This wasn’t a full SEO campaign. The goal was to get the basics right so the site could at least be found and indexed. We set up:

  • SEO-friendly page structure
  • Clean H1–H3 hierarchy
  • Custom page titles and meta descriptions
  • Internal linking across pages
  • Sitemap submission and crawlability support

Work Delivered

  • 5 custom-designed WordPress pages
  • Instagram feed integration
  • Mobile-first responsive design
  • Fast-loading pages with minimal clutter
  • Contact CTA and email form
  • Visual styling to match the real-life studio vibe

Note: We built the entire site twice after the first version was lost. The final version gave the client full control, ownership, and long-term reliability.

Performance Results(Before&After)

Metric

Before

After

Website Status

Site missing or broken

Fully live and operational

Search Visibility

Not showing in Google

Indexed for branded searches

Site Speed

Slow and outdated

Fast, clean, responsive

User Experience

Confusing layout

Straightforward and mobile-friendly

Inquiries

Only through Instagram

Direct contact from the site

Site Access

Controlled by past dev

Fully owned by client

Business Impact

Mobile-First UX

Clients can now browse and contact the studio easily from their phones, which helped increase inquiries.

Client Control

The studio now fully owns the website, with clear access and no dependence on third parties.

Branded Experience

The visuals, layout, and tone all match the studio space, helping visitors know what to expect.

Visible in Search

The new site shows up in branded searches, making it easier to find and share with clients.

Faster Performance

The website loads quickly on both desktop and mobile, improving usability and reducing drop-offs.

Clean Navigation

Visitors can easily find the portfolio, Instagram, and contact options without friction.

We approached this website design project in Dublin, Ireland, like we were building a site for our own studio. Everything from the layout to the photography was based on what a real customer would want to see. We didn’t guess or overcomplicate things. Just clarity, focus, and execution that respected the client’s brand and goals.

If your current website doesn’t reflect what you do, or it’s not working at all, this is the kind of project that fixes it for good. We work best with businesses who care about quality and want long-term control.

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