Project Overview
Öz Butik Otel is a charming boutique bed and breakfast in Mudanya, Turkey. Set among fruit trees and restored wooden architecture, the hotel offers guests an authentic escape from city life.
Yet despite its stunning atmosphere, the business faced a big challenge: it had no online presence worth talking about. Their old Wix site felt like a placeholder — it had no story, no visibility, and no real way to receive direct bookings.
Our goal? Build a modern website that captures the spirit of the place while reducing dependence on booking platforms and their hefty commissions.
Client Background & Business Context
Öz Butik Otel isn’t your typical hotel.
- They offer natural garden breakfasts featuring their produce
- They’re built inside a beautifully restored historic building
- They’re a magnet for guests seeking authentic Mudanya experiences
Yet none of this shone through online. They had a simple Wix page — outdated, slow, and invisible to search engines. Guests were googling them but found nothing compelling.
We’ve seen this problem with countless Irish businesses, too: a website that exists but fails to connect or convert.
Problems & Pain Points
Like many small businesses, Öz Butik Otel struggled with:
- No effective digital presence
- High booking platform commissions
- A lack of direct bookings
- Poor communication from past web providers
These pain points echo complaints we often hear in Dublin, especially businesses seeking local web design or SEO in Dublin. Many share frustrations like:
“We couldn’t reach anyone during a crisis,”
or
“We never knew what stage our project was at.”
At Evalon Digital Media, we knew we could do better.
Our Strategic Approach
We believe a website should do more than look pretty. It should:
- Tell your story authentically
- Attract customers via on-page SEO
- Convert interest into revenue
So, we set out to:
- Craft a website true to Öz Butik Otel’s character
- Ensure blazing-fast loading times
- Integrate simple, commission-free booking options
- Build a solid SEO foundation to attract Mudanya travellers searching for Mudanya butik otel or deniz manzaralı otel Mudanya
These same strategies apply perfectly to businesses seeking local SEO Dublin or ecommerce website design Dublin, because success starts with owning your digital space.
Creative & Technical Solutions
Here’s what we did step by step:
- Crafted a warm, authentic brand story
- Wrote all new web copy in natural Turkish
- A fully responsive WordPress site built from the ground up
- Integrated WhatsApp and email enquiry buttons
- Optimised all images for speed
- Installed on-page and off-page SEO
- Created a blog template for future content
We used lightweight premium tools (Elementor Pro, Rank Math) to keep costs lean and leveraged their existing hosting.
Before vs After Results
Before:
- No traffic from search engines
- Outdated design, slow speeds
- Reliance on booking platforms
After:
- Modern website aligned with the hotel’s identity
- Performance score increased to 80% (with a plan to hit 90%+)
- 10–15 additional direct bookings within the first month (and growing)
- Full transparency for the client with daily project updates
Key Metrics and Data
- Page Load Time: Reduced by over 4 seconds
- Enquiries: +30% increase in WhatsApp and email leads
- Bounce Rate: Significantly decreased (awaiting full analytics)
- Client Satisfaction: 100% positive feedback so far
The Local SEO Strategy
Our approach is combined:
- Low-competition, high-intent keywords like Mudanya butik otel and Mudanya kahvaltı
- Clear internal linking strategy
- Strong meta titles and descriptions
- Clean URL structures
Are You Having Similar Problems With Your Business?
We also highlighted how these techniques apply to any business investing in local SEO in Dublin, local web design in Dublin, or e-commerce website design in Dublin. Whether you run a boutique hotel or a retail brand, visibility starts with a site you control.
Your website shouldn’t feel like an afterthought.
Whether you’re running a boutique hotel in Turkey or growing your business in Dublin, Evalon Digital Media is ready to help.
Let’s build your digital future.
[Book your free consultation here.]