Öz Butik Hotel | Web Design & Development

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Öz Butik Hotel Web Design & Development Project
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Project Snapshot

This project demonstrates how structured website design dublin Ireland work can turn a fractured online presence into a functioning business asset.

Öz Butik Otel came to us with two live sites that weren’t performing, no clear booking path, and almost no search presence. Guests could not find them easily on Google, and if they did, the experience felt untrustworthy.

We rebuilt the website with a focus on clarity, usability, performance, and search visibility. The end result was a mobile‑ready site that ranks in relevant searches and makes it easy for visitors to contact the hotel.

Client Profile

Öz Butik Otel is a boutique hotel in Mudanya, Turkey, serving families and couples looking for a comfortable local stay. Before working with us:

  • The hotel had multiple websites on different domains.
  • There was no consistent visual identity.
  • Booking and contact paths were unclear.
  • Search engines did not index the site in a meaningful way.
  • No reliable analytics or conversion tracking existed.

Local users searching for accommodation could not find the hotel easily, and when they did, there was nothing compelling to convert a visit into a phone call or message.

Challenges Before Evalon

  • Two separate sites under different domains created confusion. One was built with Wix; the other was incomplete. Neither provided a clear path for users to inquire or book.
  • This fragmentation meant search engines did not index the hotel effectively, visitors bounced quickly, and the hotel missed opportunities from otherwise relevant local search traffic.

There was no SEO framework:

  • No metadata structure
  • No sitemap
  • No heading hierarchy
  • Unverified Google Business Profile
  • No targeted content to support visibility in organic search

Without these foundations, even basic search terms returned no reliable results.

Strategic Plan

The hotel’s goals were:

  • A single reliable website that clearly communicates availability and contact options.
  • Ranking for relevant local searches, such as “hotel in Mudanya” and “boutique hotel near me”, and supporting visibility for terms aligned with our website design services in Dublin, Ireland, to demonstrate our portfolio expertise.
  • Easy paths for visitors to call, message, or book.
  • Measurable traffic and conversion tracking.

Our approach balanced technical precision with practical results:

  • Built the sitemap and navigation structure to mirror user intent, not the hotel’s internal org chart.
  • Structured headings (H1–H3) to highlight key phrases like hotel, booking, contact, and contextually support website design Dublin, Ireland, where relevant for internal linking and portfolio authority.
  • Content was written to answer real visitor questions, reducing friction and uncertainty.
  • Tracking was configured to measure actual business signals (calls and messages), not just page views.

Where appropriate, we referenced a combination of technical sources like schema guidelines and mobile UX best practices to support SERP features (FAQ, local packs, rich results).

Work Delivered

Full Website Rebuild

  • Consolidated previous domains into one authoritative website.
  • Built on WordPress with a clear, logical content structure.
  • Designed mobile‑first to support the majority of users who browse and contact via phones.
  • Clean page layout emphasising key information: rooms, pricing, and contact.

User Experience Optimisations

  • Prominent click‑to‑call and WhatsApp buttons on every major screen.
  • Short, clear contact forms.
  • Fast‑loading pages with performance optimisation (85+ on PageSpeed Insights).
  • Live chat integration where appropriate.

SEO & Tracking Setup

  • Keyword research supporting local intent (e.g., “boutique hotel Mudanya”, “accommodation near Bursa”).
  • Titles and meta descriptions aligned with search patterns.
  • Internal linking strategy: services, contact, and blog posts that support local discovery.
  • GA4 analytics is configured with conversion tracking for calls and form submissions.
  • XML sitemap submitted to Google Search Console.
  • Google Business Profile claimed and updated.

Performance Results(Before&After)

Metric

Before

After

Search visibility

Not indexed

Organic ranking in local searches

Mobile speed

Below average

85+ PageSpeed

Monthly traffic

Near zero

~3,500 visits

Conversion tracking

None

Call & message events captured

Booking clarity

Confusing

Direct contact paths

Business Impact

Single Managed Site

All previous domains were consolidated into one reliable website that users could trust.

Mobile First Experience

With the majority of traffic on phones, the redesign made key actions (call, message) instantly available.

Local Search Presence

Site content and structure supported indexing for local queries, increasing visibility where it matters.

Measurable Conversions

Analytics were configured to track phone calls and messages, providing actionable insights.

Faster Performance

Performance improvements increased engagement and reduced bounce rates, especially on slower connections.

Relevant Visitors

Traffic quality improved, bringing in audiences more likely to inquire and book.

Want Similar Results?

The hotel’s owner noted an increase in guests who reported finding the hotel online before booking. Notably, more family groups and couples reached out, indicating a shift in audience quality aligned with design and content clarity.

This feedback supports that the rebuild did more than “look better”; it supported real business goals.

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