Öz Butik Hotel Ad Management(Meta & Google) Project
Table of Contents
Project Snapshot
Öz Butik Otel turned to us for ad management Dublin Ireland. They had no ad infrastructure, no active campaigns, and no reliable tracking in place.
Öz Butik Otel had no ad infrastructure, no active campaigns, and no reliable tracking. The budget was limited, and there was no creative direction or team on the client side to manage or maintain the ads.
We designed a simple, sustainable, conversion-focused ad system from scratch. The campaign delivered measurable bookings and direct calls on a very lean spend.
Client Profile
Öz Butik Otel is a boutique hotel in Mudanya, Turkey, serving families and couples looking for a comfortable local stay. Before working with Evalon:
- No conversion tracking was in place
- There was no creative or copy to use
- The budget available was below €150
- Booking flow was only possible via call or WhatsApp
- Google Business was not optimised or aligned with any campaigns
The business needed results quickly but had no digital foundation to build from. Local users searching for accommodation could not find the hotel easily, and when they did, nothing was compelling to convert a visit into a phone call or message.
There was no usable ad account, no audiences, and no budget history to guide the build. The process had to begin with account creation, access setup, and conversion tracking before launching anything live.
The client provided no content. All ad copy, messaging, and room descriptions were created by Evalon to move the campaign forward. Every approval took time, and key visual assets were missing.
With a total ad budget of ₺3,457.42 (approx. €110), the campaign had to be focused, lean, and highly intentional. There was no room for experiment-heavy testing or wide targeting.
Strategic Plan
The hotel’s goals were:
- Launch a campaign that could lead to actual bookings
- Target people searching nearby for accommodation
- Attract families and longer-stay guests
- Track meaningful conversions: WhatsApp, map clicks, and phone calls
- Keep the setup light and cost-efficient
- Show real business outcomes from ad management dublin Ireland work
We treated ad management like infrastructure. It needed to work quietly in the background and deliver steady, measurable results every week.
- The entire setup was designed around what the hotel actually needed. Not traffic, not likes, but phone calls, WhatsApp messages, and booking requests.
- Instead of running one-off campaigns, we focused on building a system that could run on its own with light intervention.
- We structured the campaign to match how real people search and book. First touch with broad ads, then focused offers, then direct call or message options.
- Mobile was prioritised across every format. More than 90% of actions came from phones, so every asset was built to load fast, grab attention, and get a response.
- Visuals were tailored to each touchpoint. First impressions led with atmosphere. Follow-ups showed rooms, pricing, or availability.
- We tracked what mattered: how many people clicked to call, how many messages started from WhatsApp, and how many landed on booking-related pages.
- Weekly reports helped us trim waste and shift the budget toward what was working. If a room offer underperformed, we adjusted it mid-week.
Work Delivered
Full Ad Infrastructure Build
- Created and verified a Google Ads account
- Configured GA4 and linked conversion actions (WhatsApp, maps, call clicks)
- Structured campaign to promote specific room types with matching ad text
- Used language and formatting that reflected how people search locally
Creative & Strategy
- Wrote all ad copy for search and display formats
- Matched each ad with a clear next step (call, map, WhatsApp)
- Focused on family-friendly rooms and longer-stay booking offers
- Integrated campaign with Google Business for consistency
Reporting & Analytics
- Built report dashboards showing spend, clicks, conversions
- Calculated cost per result and ROAS
- Created visual summaries and delivery documentation for client use
Performance Results(Before&After)
Metric | Result |
Total Ad Spend | ₺3,457.42 (≈ €110.67) |
Impressions | 16,551 |
Clicks | 578 |
Conversion Rate | 13.2% |
Google Maps Directions | 404 |
Phone Number Views | 7,503 |
Cost per Conversion | ₺8.56 (≈ €0.27) |
Confirmed Bookings | 30+ nights, approx. €1,400–€2,400 in revenue |
Room Price per Night | ₺1,500–2,500 (€48–€80) |
Business Impact
€110 Budget → Bookings
Real-World Conversions
13x Estimated ROAS
High-Intent Visitors
Rapid Setup & Launch
Booking-Ready Messaging
The hotel owner mentioned that more families had begun to reach out after the campaign launched. Guests said they found the hotel online and had seen it in a search or on Google Maps.
There was no internal booking system, so every conversion was either a direct message or a phone call, exactly what the client had asked for.
This result highlights what well-structured ad management Dublin Ireland can achieve even with tight budgets.