What Happens When Your Website and Ads Finally Work Together - With Help From a Web Design Agency in Dublin
Most Irish business owners we meet share the same frustration.
They’ve paid for websites that looked good but never worked.
They’ve run ads that burned through money but brought no real bookings.
That was exactly the situation this boutique hotel found itself in.
By the time we stepped in, their Instagram had been silent since 2022, their website was stuck in launch limbo, and the owner had already lost trust in “digital” after wasting budget on random boosts.
Two months later, that same hotel generated over ₺60,000 (~€1,720) in confirmed bookings, plus another ₺15,000 (~€430) on the side. And the ad budget? Just ₺800 (~€22).
Starting Point
When we met Öz Butik Otel, their digital presence was holding them back:
• Website not live. Hosting and domain issues had stalled the launch.
• Instagram inactive since 2022. No reels, no content, no reach.
• Disjointed ads. The owner had run small boosts without targeting, tracking, or any
connection to the website.
This wasn’t a bad business. It was a good business with no digital infrastructure to match a situation many Irish SMEs face when they go to a web design agency in Dublin and end up
with a site but no ongoing support.
Phase One: Build & Launch
The first month was about creating stability before spending on marketing.
Weeks 1–2: Google Business & Technical Setup
- We refreshed their Google Business profile with new photos, accurate descriptions, and
correct links. This matters because local discovery often starts here, just like how local SEO
Dublin helps small Irish businesses show up in Maps results. - We fixed hosting and domain delays. Without a stable, live site, every ad euro would have
been wasted. - WordPress was installed with proper updates and security to prevent downtime.
Week 3: Structure, CTAs & Speed
- We mapped pages for rooms, services, and location details. Easy navigation translates directly into conversions.
- WhatsApp and email buttons were added so customers could book in one tap.
- Images and videos were compressed and lazy-loaded. Page speed isn’t just technical; Google uses it as a ranking signal, and slow pages lose guests.
Week 4: Content & Testing
- Content was uploaded with a balance between visuals and clarity.
- We tested every function booking buttons, contact forms, speed on mobile and desktop, deliberately trying to break the site so real customers wouldn’t.
Launch Day: 7 July 2025
The site went live. For us, this wasn’t the finish line. It was the point where real marketing
could finally begin.
Phase Two: Content & Ads
With the site working, we shifted to getting attention and converting it.
Reels Creation
We produced short vertical videos showing rooms, atmosphere, and local highlights. On Instagram, reels dominate. Skipping them is like ignoring half your market.
Ad Campaigns
We ran Instagram ads with a total spend of ₺800 (~€22). The focus wasn’t vanity likes it was DMs and WhatsApp bookings. Audiences were targeted carefully, keeping spending small but
precise.
Organic Revival
We brought consistency back to the account. Organic posting rebuilt trust, which delivered 63.6% of total reach. Paid and organic worked together.
Results Snapshot
Timeframe: 8 weeks
Reach: ~6,800 accounts
Impressions: ~21,000
Paid vs Organic Reach:36.4% paid, 63.6% organic
Ad Spend: ₺800 (~€22)
Sales Generated: ₺60,000 (~€1,720) in confirmed bookings, 15+ new guests, plus ₺15,000 (~€430) from earlier activity
Ad Efficiency
For a ₺500 budget, Instagram predicts 1,000–5,000 reach. Our campaigns consistently hit the top end — 4,500–5,000 — because the posts were built to stop people scrolling. This wasn’t luck. It proved that the right content, paired with a clear target audience, can stretch even the smallest budget.
Why It Worked
1. Strong foundations.
The site wasn’t just live, it was fast, mobile-friendly, and
structured for conversions. Without this, ad spend would have leaked away.
2. SEO alignment.
The hotel was positioned to be found on Google Business to on-page optimisation. Like local SEO Dublin helps Irish SMEs appear in local searches, this step ensured discoverability.
3. Content built for the medium.
Reels with fast hooks and authentic scenes matched Instagram’s algorithm and user behaviour.
4. Disciplined budget use.
Every euro had a purpose; lower the budget means higher attention.
5. Speed of response.
Bookings came because enquiries were answered quickly. Delay
kills trust.
6. Real visuals.
Genuine room footage performed better than staged marketing shots,
proving authenticity beats polish.
Problems the Owner Faced (and How We Solved Them)
Lessons for Irish SMEs
Your website must be fast and functional before you spend a cent on ads.
Content has to fit the platform. On Instagram, reels are non-negotiable.
Test small, but smart. €20–30 can show you what works before scaling.
Speed matters. Leads ignored for hours are leads lost.
Trust beats polish. Real photos, reviews, and proof win customers.
FAQs
Is €22 really enough for ads?
Not usually. Here, it worked because every piece of the puzzle was aligned. For most businesses, a bigger budget is recommended to scale faster and gather more data.
Do I need reels?
Yes. On Instagram, reels drive reach. Without them, your audience shrinks dramatically.
Should I wait until my site is perfect before marketing?
No. It doesn’t need to be perfect but it must be fast, clear, and ready to capture leads.
This case isn’t about “cheap ads working.” It’s about what happens when the basics are done right.
For SMEs in Ireland, the lesson is simple: don’t just look for a web design agency in Dublin to build you a site. Look for a partner who will keep building with you, who understands local SEO Dublin, who treats your budget with respect, and who will still be there after the launch.
That’s what turns €22 into €1,720 and a dead website into a living one.
If you’ve been left in the dark by your last developer, unsure what’s working or just want a website that actually brings in results, we’re here for that.
Whether you’re based in Turkey or Ireland,
Whether your budget is €20 or €2,000,
We’ll meet you where you are and build something that actually works, step by step.